Plenty of people would love what your club offers. They just don't know it exists. As VP Public Relations, you tell them, and you make it easy for them to walk through the door. Here's a simple plan that doesn't require a marketing budget, and a free way to give visitors what they need.
What the VP Public Relations does
You handle communication inside and outside the club. That includes publicity, newsletters, your website, and social media.
Start with the destination
Before you post anything, decide where people land. If a curious visitor clicks your link, can they find out within 30 seconds when you meet, where, and whether they can just show up?
Toastmanagers gives every club a guest page you can publish in minutes. You fill in:
- About the club, a short introduction and who it's for
- How to attend, including the room, parking, and accessibility
- What to expect at a typical meeting, and any visitor fees
- Guest contact email
- A public online meeting link, if you'd like to share one
Member names and role assignments stay private, so you can share the link freely.
If your club is on FreeToastHost, keep it as your main website. FreeToastHost 4 is rolling out in phases, so a guest page is also a simple way to keep your visitor details clear while your club waits its turn or moves across.
A simple monthly plan
Week 1: Announce
Post the theme and date of your next special meeting or open house.
Week 2: Show
Share a photo from a meeting, with permission from the people in it.
Week 3: Tell a story
Share a short member story about what changed for them.
Week 4: Invite
Make a direct invitation with one clear next step. "Visit us on Tuesday at 7, no signup needed" beats "come along sometime."
Ideas that work for clubs
- "What actually happens at a Toastmasters meeting", in 60 seconds
- A member's before-and-after story
- Short tips from your best evaluators
- Awards and Pathways milestones, celebrated by name with permission
- Local event listings, library boards, and community groups
Tell the story of the benefit
Few people search for a club. They search for help with the fear of presenting, job interviews, or leading a team. Lead with what they want, then mention how the club helps.
Follow the rules
Toastmasters International publishes brand guidelines for its name and logo, so check them before you design anything. Make clear that the club is a Toastmasters club, get permission before posting photos of members or guests, and don't put members' contact details online.
Work closely with your VP Membership
Every guest you bring in needs a warm follow-up. Agree on who receives enquiries, and how quickly they'll respond. The guest contact email on your Toastmanagers page can go straight to the right officer, and you can read our guests to members guide together.
Give Every Visitor a Clear Next Step
Publish a free guest page with how to attend, what to expect, and who to contact.
Get Started FreeNo credit card required.
Frequently Asked Questions
Which social network should we use?
Whichever one your likely members use. Doing one well beats doing four badly.
How often should we post?
Once a week is enough for most clubs, as long as you keep it up.
Do we still need a website?
A simple site helps people find you in search, and FreeToastHost is free for clubs. The guest page gives visitors the practical details.